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Case Study

Malibu Rum contacted Gilbreth to help launch Malibu Red, a brand new product in the Malibu family of rums. Malibu challenged Gilbreth to help maintain a consistent brand image with its other products while creating a unique look that would help Malibu expand its market reach in the Wine & Spirits category.

Gilbreth, a Cenveo subsidiary specializing in shrink sleeve packaging labels, developed a proprietary functional solution that maximized Malibu’s brand exposure.

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